With the advancement of social civilization and the evolution of consumer behavior, companies have inevitably been required to clarify their relevance to society in addition to simply providing products and services and thereby making profits (and companies Social Purpose). This is why, in the past decade, we have heard more and more from CEOs talking about corporate social goals (in fact, what we call "initial intentions"), and more and more observed that companies are rewriting , Revise its mission and vision and corporate narrative; more and more see the emergence of society, enterprises and entrepreneurial behaviors aimed at solving social problems. Enterprises must face this ultimate torture: What role does the company play in social progress? What role does it play? The answer to this question will eventually return to sustainable development.

In this context, Brand Watch, as the authoritative media with responsibility, initiated a declaration of business civilization of benchmarking enterprises, hoping that enterprises should fully consider the demands of multiple stakeholders in strategic decision-making, daily operations, and seeking development, and treat them to the society and the environment. The negative impact caused is minimized, and triple economic, social, and environmental benefits are created; and in the process, stakeholder participation and communication are included throughout. At the scene of the two National Brands Conferences, Brand Watch invited more than 10 representatives of the initiators of the business civilization declaration of benchmarking enterprises to issue an initiative of "balanced development of enterprises and better society" to more people.
They are:
Chen Zemin, founder of Sanquan Foods, Chairman of Wanjiang Group, Yu Youfei, President of Weihua Group, Li Jihui, General Manager of Yangjiang Shizizi, Liu Xiaofang, General Manager of Shanhua Carpet, Wang Yidi, President of Brand Watch, Zhou Yuncheng, CEO of Business Media Group, and Zhou Jiafeng, Chairman of Yuanyang , Zhang Guoxiang, chairman of Xiguo Xianguo, Wang Junling, chairman of Polar Eagle, Li Zhirui, chairman of Tianjiu Cloud, Huang Baocai, chairman of Longfengyuan, and Liu Guoxiang, chairman of Qiya.